- On December 8, 2016
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Did you know more than 92% of small business owners strongly agree to the importance of social media marketing for business? Or that social media marketing has a 100% higher lead-to-close rate than outbound marketing?
According to Marketing Guru Neil Patel–
“Social media is the fastest growing trend in the history of the world.”
What is social media marketing?
According to Wikipedia: “Social media marketing is the process of gaining website traffic or attention through social media sites.”
However, Neil Patel again defines it appropriately
Regardless of the industry, you serve, investing in social media management will help your organization grow. Not only in terms of dollar-dollar bills, but increasing brand awareness as well.
Over the years more than 1.7 billion people have active social media accounts. At this point in the game, not paying enough attention to your social media presence is a luxury your business can’t afford.
Still wondering how social media marketing will help your business?
Apart from the obvious branding benefits,
- 1. Social media helps in connecting with your targeted audience.
- 2. It helps in boosting and optimizing your website’s search engine ranking.
- 3. A strong social media presence helps in boosting and optimizing your website’s search engine rankings.
- 4. It’s one of the best tools to connect with your target audience.
- 5. Social media marketing really helps organizations build brand loyalty.
- 6. Even the paid social media marketing gives amazing results at comparatively lower costs.
In short, it’s very important for business.
But it’s not as easy as it sounds. Simply posting 2 – 3 times a day on Twitter and Facebook won’t give you the traffic and sales you have been dreaming about.
Don’t worry. We will teach you everything you need to know about social media marketing and creating the perfect social media strategy for your business.
Let’s get started
As we said earlier, our goal with social media marketing is to get traffic to our website or landing page.
How do we do that?
The only way to generate quality traffic is through creating engaging content relevant to the social networking sites. Make sure that your reader can relate to your content, either on an intellectual or emotional level.
If it’s an infographic- make sure that the information you are providing is understandable and accurate.
If you’re using a video platform, ensure that it connects with your audience on an emotional level.
This will push your audience to share your content on their profiles, resulting in higher engagement.
The next step big question is to determine which channel is right for your business.
Check out this uber cool Conversation Prism developed by Brian Solis.
Image Source: Conversation Prism
The info-graphic helps you identify the most authoritative and result driven social channels and how they’re to be used.
Before you select your favorite social media network for your business, understand that social media planet is situated very near to the black hole. That means, many times, not so amazing social media sites are lost in the oblivion.
For example, does the name Friendster ring any bells?
Image Source: Google Search
Yeah. Friendster WAS one of the earliest social media to make it big.
Focusing on the word ‘Was’ as they didn’t stay in the market for long.
Don’t believe me? Go ahead log on to www.friendster.com and check for yourself.
Coming back from the memory lane.
If you’re just getting started with social media for business, you might want to start with a few tried and tested networks like Facebook, Twitter, LinkedIn etc.
Let’s take a closer look to some of the must have social media networks in your marketing strategy.
Founded by Mark Zuckerberg and other co-founders in 2004, Facebook is currently the biggest social media platform. Check out the movie ‘The Social Network’ to learn some insights about the origin of Facebook.
Trust me, it won’t disappoint. 😉
Let’s get back to Facebook for business.
Facebook is currently the largest and most user-friendly marketing platform out there. It gives you heaps of useful data and offers the most relevant ad targeting for your business.
Image Source: Simply Zesty
Using Facebook as an advertising platform, Shopify acquired new merchants and achieved greater efficiency to drive high-quality leads at a lower price.
They’ve executed real-time optimisations and scaled their program globally. Which resulted in:
1. 10X drop in cost-per-lead (CPL) vs paid search adverts
2. 50% reduction in CPL using Facebook Custom Audiences
3. 150 countries, one marketing platform to reach them all
What more can you ask for?
Learn more about increasing business with Facebook here.
Did you know that more than 350 million tweets are sent per day?
That’s a very big number considering the constraint of 140 characters per tweet.
Even though it seems like Twitter is rampaged with celebrity gossip, there is more to it than meets the eye. The key to making your brand’s Twitter presence noteworthy is having a clear vision for what you want to accomplish and a plan to achieve those goals. In other words, you should be thinking about both the means and the ends of your social media campaigns.
Poncho8 – one of London’s most successful burrito bars smartly uses Twitter to expand their brand reach. To promote their new restaurant, they ran multiple engagement campaigns with Twitter Ads to to create awareness of the launch and bring in new customers.
As a result of targeting young business professionals and foodies in London, they witnessed a 23% peak in engagement rate on promoted tweets.
Google+ is Google’s answer to Facebook.
Even though they haven’t been able to overthrow the king of the social media, Google+ is no less important for businesses. Unlike other networks, Google+ also has a significant impact on SEO and search traffic volume.
As of 2012, Google has reported more than 235 million active user on Google+ (the website and the app). The biggest advantage of Google+ is the seamless integration it has with Gmail. Thus, when you connect to someone via email, you can easily add them to your Google+ network as well.
Utilizing various Google platforms, Cadbury, the U.K.’s most popular chocolate surpassed their original goal of 20,000 followers by a long shot — connecting with 1.2 million people on their page.
They targeted audience between the age group of 18 to 25 years and received outstanding returns from the campaign:-
1. On a daily basis, they were drawing 10,000 new Google+ followers.
2. They witnessed an increase of 7.5% of traffic from Google URLs
Additionally, the content preference on Google+ is similar to Facebook. Even if the center of your social media is Facebook, cross posting on Google+ is a piece of cake.
Did you know over YouTube has over a billion users? That is almost one-third of all the people on the Internet!
Yes! The video search engine has completely revolutionized the way people search for information. In less than a decade, the online video giant has become the world’s third most-visited website, after Google and Facebook.
What if I tell you that it’s entirely possible to make big bucks from just YouTube?
The 26 years old Ryan Higa A.K.A NigaHiga has more than 18 million subscribers on his YouTube channel. He is one of the most successful YouTube stars and pulls a revenue of $151,000!
Image Source: Google+
He uses humor to attract viewers and it’s obvious that he is pretty good. Check out his video on Most Annoying People on Internet and you will understand why.
Owing to YouTube’s renowned status, thousands of people now make a living by making videos of them sharing their experience, opinion, tutoring and more.
Additionally, you can use your already active social media channels to drive viewers to your YouTube channel.
Launched on May 5, 2003, LinkedIn is mainly used for professional networking, with more than 106 million active accounts.
LinkedIn is not as big as Facebook.
However, if your goal is lead generation and conversion, LinkedIn offers 3X higher result than Facebook and Twitter.
Image courtesy: Hubspot
Using LinkedIn sponsored content, Adobe raised a lot of awareness and captured the attention of the hard to reach marketers.
To influence, the U.S. based marketing decision-makers, Adobe shared valuable content that established them as market leaders in the field.
The LinkedIn sponsored ad platform, helped them achieve the following results:
1. 50% marketers are more likely to agree that “Adobe is shaping the future of digital marketing”
2. 2.5X decision makers were more likely to agree that Adobe’s Sponsored Content “captured their attention”
3. 79% were more likely to agree that “Adobe can help me optimize my media spend”
Do understand that people surfing on LinkedIn are only looking for business. Even while blogging on LinkedIn, avoid a casual style of writing and stick to a professional tone.
Would you believe me if I said that there are more than 95M posts shared on Instagram on a daily basis?
The strange thing is only 23% of brands are using Instagram to sell their products or services.
And why would anyone want to use it to get business? Instagram is for youngsters to post selfies, pictures of their food and show display their OOTD… Right?
It has become one of the top engaging social media platforms for businesses.
Instagram offers businesses around the globe a unique opportunity to share their brand story with a large audience. It even allows sponsored ads to help brands increase engagement as well as sales.
Harley-Davidson, one of the most famous Motor Company, used Instagram ads to increase awareness and drive relevancy among young, urban riders.
Their aim was to reach men between the age group of 18 to 35 year-old in Australia and New Zealand.
Harley-Davidson achieved amazing results through their Instagram marketing campaign.
1. They were able to reach 1.4 Million men aged 18-35 reached in 3 weeks.
2. They were able to lift 1.3 points in favorability.
3. They received 8,365 clicks to their website.
When posting on Instagram, make the most of hashtags, give appropriate CTA to each post. Instagram doesn’t allow you to link your posts to your website, so your profile bio is your only chance for a website link. Make the most of it.
It took a while for Pinterest to enter the scene of social media marketing. But they are now one of the few social channels to boast a whopping 100 million active accounts.
With their new search engine, Pinterest is all about search with pictures, not words.
There are already 130 million visual searches on Pinterest every month, with furniture, home decor and style ideas being the most popular things people are searching
BuzzFeed, a news and entertainment website used Pinterest to find the hottest current trends and get ideas for stories. According to one study, BuzzFeed has witnessed an exponential increase in traffic through Pinterest.
1. BuzzFeed was getting traffic from Pinterest on a post published over 2 months ago.
2. From the top 100 BuzzFeed posts on Pinterest, over 30% of the traffic is from the funny posts.
3. On concentrating on mobile friendly content, BuzzFeed was able capture the attention of 77% audience using mobile.
Pinterest is a platform that concentrates solely on images. The UI of Pinterest displays images vertically, so the image formatting must be done in that order as well.
You now have an idea about some of the most important social media platform for marketing. Try each and see which one works best for your business.
If you are choosing multiple channels, you might want to look into finding an effective marketing automation tool. We will talk about marketing automation tools in a later post.
Do let us know, did this help you in defining or re-defining your social media marketing strategy?
Are there any other social media you would like us to talk about?