- On December 7, 2016
- 0 Comments
Yuvti is one of the largest ethnic wear showrooms in Jaipur, Rajasthan. It’s your one stop solution for unique and royal designs of Rajputi Poshaks.
Even though Yuvti was already a brand name for buying Rajputi Poshaks, it wanted more exposure and sales. For most of the part Yuvti depended on word of mouth and a little on Facebook.
Their main challenge was to enhance the awareness and become the #1 brand of Rajputi Poshaks. The other challenge for them was to establish their credibility over their local competitors.
For all this Yuvti needed a thorough digital strategy for their Facebook page.
Yuvti joined hands with Tattvam Media in September, 2015. Since then Tattvam Media has made sure to enhance their social presence on Facebook and help them generate higher revenue.
Starting with just 1000 Likes on Facebook, Tattvam Media completely changed the game plan for Yuvti and created all new Facebook targeted strategy focusing on Rajput Females.
As a result, Yuvti has now reached more than a whooping 86 K Likes, which is 86 times to the original number they had and now their regular reach is up to 100K+ every week.
# Viral Campaign- 1
Tattvam Media also planned and executed a contest named, Selfie Contest, exclusively for Rajput females. The campaign went viral among the ladies with a huge success and had a reach of more than 100k +.
# Viral Campaign- 2
The second viral campaign is ongoing. It’s the Diwali Poshak Contest. The main aim of this campaign is to increase the engagement on Yuvti’s Facebook page and increase the leads in the festive season.
This campaign is also turned out to be a great success. Here are a few highlights:
- Within just 8 days Yuvti had 6k new likes.
- The reach has sky rocketed to 200k.
- The number of qualified contestants reached to 150 in 7 days.
Yuvti became the #1 brand with a whooping 59k more people engaged with the brand on everyday basis within 7 days.
We design a strategy for your business that not only increases your paid presence but also gradually increases your organic reach.
In the stats given below you can see how we have increased organic reach parallel to the paid reach.
Our new viral campaign did a commendable job by creating a buzz across all the Yuvti lovers and a lot more, with just 7 days.
- Action on page has increased by 177%
- Page views have increased by 212%
- Page engagement has increased by 165%
The campaign attracted more people on Yuvti’s Facebook page than ever.
- Reach increased to 250k
- Action on page has increased by 221%
- Page views have increased by 400%
- Page engagement has increased by 279%
- Total number of likes increased by 25k within 18 days